A web in which publishers can continue to produce endless content, and users can avail themselves of it - for free. So why would any consumer choose Brave’s apparently sub-optimal solution?Įich commendably seeks the holy grail of a sustainable web. The latter choice would be an obvious win.īut what Eich and so many other entrepreneurs in the adblocking space seem to ignore is that there is already a far better option from the consumer perspective: No ads at all.Ī totally free web with zero ads, is always going to be faster and cheaper than anything Brave can offer. And on the other hand, a web with fast-downloading “lite” ads which contained no tracking whatsoever - the choice would be simple.
If users were presented with just two options, a slow, bloated web filled with intrusive ads which violated user-privacy, on one hand. So with no-tracking, no malware, and “lite” ads (or no ads at all in exchange for BitCoin) have we arrived at a utopian web where users and publishers live in mutually beneficial harmony?īrave won’t work because it fails to address the fundamental “problem” of AdBlocking. What’s not to like? Users who object to even these “lite” advertisements and want a completely ad-free browsing experience will be given the option of supporting their favorite sites via BitCoin payments which are shared between Brave and the website’s publisher. The Brave browser swaps out “bad ads” for “lite ads” which contain no malware and don’t track users.
When Brendan Eich, the co-founder of Mozilla and inventor of JavaScript announced last week that he was not only producing a new web-browser, but that his new browser would address the issue of adblocking, the Internet stood up and took notice.Įich’s new browser, “Brave” is based on a simple premise: Faster, more respectful advertising, less tracking and greater privacy.
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